Why NBC is letting Google Sell Cable TV Ads

AdAge is talking about Why NBC Is OK Having Google Sell Cable TV Ads.

And you know what? They make some great points.

But it goes deeper than NBC's comments regarding effectiveness and cost-efficiencies.

It has to do with the future. And positioning. And vision.

In the past, TV networks were the omnipresent video media channel. Those days are no more. As consumers and brands create their own media channels, producing a show and getting it to market can take a multitude of avenues. Check out Black20, or Crackle.com, or Hulu.com, or a lil corner of the web called YouTube. Indeed, one look at NBC.com or ABC.com shows how the stations are preparing themselves for the video convergence taking place.

So, as user-generated and corporate-backed video content starts to battle more and more for space and attention on your TV/Monitor, mobile, iPod, or AutoPilotDigitalCloud, ads will still be pumping out on most of those channels.

Hashing out the way those ads will appear with video content and the technology driving them is going to take some time. Standards and processes need to be established.

And, if I were a large scale video entertainment producer, like, Oh, let's say a TV network, then being the first to work the bugs out of my interface protocols might offer a distinct competitive advantage in an evolving industry. Especially, if the ads shown vary by viewer and depend on what's most relevant to them. Targeted, one might say.

By the way, anyone know what company has led the relevant ad revolution?

Just an idea.