Here's a great interview from Roble Scoble of fastcompany.tv. Kevin Barenblat is the CEO of Context Optional, a social marketing agency based in San Francisco that designs networking games and apps for a bunch of big brands.
Kevin talks about engaging users on social sites with activities and experiences, such as the Kidnap! game they built for the Travel Channel.
The Kidnap! application that they created has become the number one branded application on facebook, ranking sixth in the gaming category and first in the travel category.
Pretty cool.
(Part 1 of 2)
Wednesday, November 26, 2008
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