Site Visibility, My Alexa Ranking, and Breaking the First Rule of SEO

I first started blogging in 2005, then fell out of it later when I got too busy freelancing for Seagate.com and starting at a new corporate job.

I got back into it when I started this blog and theFewture 3 months ago. Having done lots of content strategy and SEO over the past 4 years, I wanted to see how quickly I could drive the visibility of these blogs.

Tomorrow will be 3 months. This blog made it up to an Alexa rank of ~901,000 and theFewture was at ~1,003,400. My goal was to get them both into the top million, so I'm pretty happy with that.

Then today I changed the domain names to using a custom domain name for the URL structure, rather than the Blogger domain name structure. This is best for longevity. I also changed the name of this blog from DeeJayDog Productions to The DeeJayDog Blog. My branding continues to evolve. DeeJayDog Productions will be my uber company involved in publishing books and websites, DeeJayDog.TV will become an all live music site, and Blog.DeeJayDog.TV will continue these notes on web and video stuff.

But my Alexa ranking for both sites just dropped to about 20 million.

I don't really care. It was a fun little exercise. It's also a great little example to show clients when trying to explain that they should always invest in getting the BEST domain name for the branding and visibility of their site, then plan around building their resources there.

And not to switch URLs!

It'll be fun to see how long it takes me to make my way back.