Ya just gotta find your Mitch

My buddy Mitch launched FoodProof with his biz partner Simon. It's a highly entertaining food site, not like these blog aggregates and corporate looking food sites you might see.

I was showing Jasmine Mitch's cracker failure bit, and saying how great it is that the site has such an irreverent persona but traffic keeps growing as it finds it's niche, when Jasmine looked at me and said, 'Well, ya just gotta find your Mitch.' Good one, honey.

We've agreed that all nitches will now be called Mitches.

Here's why>>